How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 08:25
Place
Price
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
People
Is it okay or problematic to be both Black and gay in society in the 21st century?
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception